The Problem
After losing their global digital following due to a Kylie Jenner fan hacking, Millennial Magazine approached the incident as an opportunity to rebrand.
My Role
Brought on as the problem solver, I motivated and inspired our team serving as overall creative lead across art direction, media, and design.
Creative Direction
Lead Designer
Content Creation & Copywriting
Team Leader & Client Relations
Marketing Strategy
Our Approach
A total content reconceptualization
Categories highlighting compelling visuals married with informative, digestible copy
Relatable, informative and sharable content
The Result
A meaningful, loyal following
Increased global engagement online & offline
Viral sharing across digital platforms
A fresh, confident revitalization to the public eye
